Current:Home > StocksAdidas finally has a plan for its stockpile of Yeezy shoes -PureWealth Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-16 18:38:19
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (42)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- What's Making Us Happy: A guide to your weekend reading and listening
- Outrage boils in Seattle and in India over death of a student and an officer’s callous remarks
- Taking a Look Back at Hugh Jackman and Deborra-Lee Furness' Great Love Story
- Current, future North Carolina governor’s challenge of power
- Steve Miller felt his 'career was over' before 'Joker.' 50 years later 'it all worked out'
- Taking a Look Back at Hugh Jackman and Deborra-Lee Furness' Great Love Story
- Biden says striking UAW workers deserve fair share of the benefits they help create for automakers
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Matthew McConaughey says new children's book started as a 'Bob Dylan ditty' in dream
Ranking
- Buckingham Palace staff under investigation for 'bar brawl'
- Katharine McPhee, David Foster break silence on their nanny's death
- Satellite images show large-scale devastation of Libya's floods
- The Blind Side’s Tuohy Family Says They Never Intended to Adopt Michael Oher
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Hugh Jackman and wife Deborra-lee separate after 27 years of marriage
- Person dies of rare brain-eating amoeba traced to splash pad at Arkansas country club
- Ashton Kutcher resigns as chair of anti-sex abuse organization after Danny Masterson letter
Recommendation
All That You Wanted to Know About She’s All That
90 Day Fiancé's Loren Brovarnik Details Her Mommy Makeover Surgeries
UN calls for more fairness for developing nations at a G77 summit in Cuba
Remains exhumed from a Tulsa cemetery as the search for 1921 Race Massacre victims has resumed
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Iranian women use fashion to defy the Islamic Republic's oppression
Millions under storm watches and warnings as Hurricane Lee bears down on New England and Canada
Outrage boils in Seattle and in India over death of a student and an officer’s callous remarks