Current:Home > Markets'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -PureWealth Academy
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-15 19:27:48
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (26)
Related
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- West Virginia official quits over conflict of interest allegations; interim chief named
- Youngest 2024 Olympians Hezly Rivera and Quincy Wilson strike a pose ahead of Olympics
- Flamin' Hot Cheetos 'inventor' sues Frito-Lay alleging 'smear campaign'
- Trump issues order to ban transgender troops from serving openly in the military
- Why U.S. men's gymnastics team has best shot at an Olympic medal in more than a decade
- Destiny's Child dropped classic album 'The Writing's on the Wall' 25 years ago: A look back
- Watch Billie Eilish prank call Margot Robbie, Dakota Johnson: 'I could throw up'
- Trump's 'stop
- Locked out of town hall, 1st Black mayor of a small Alabama town returns to office
Ranking
- The Super Bowl could end in a 'three
- Video game performers will go on strike over artificial intelligence concerns
- Spicy dispute over the origins of Flamin’ Hot Cheetos winds up in court
- USA vs. France takeaways: What Americans' loss in Paris Olympics opener taught us
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Violent crime rates in American cities largely fall back to pre-pandemic levels, new report shows
- What Kourtney Kardashian Has Said About Son Mason Disick Living a More Private Life
- Zoinks! We're Revealing 22 Secrets About Scooby-Doo
Recommendation
Nearly half of US teens are online ‘constantly,’ Pew report finds
Hawaii businessman to forfeit more than $20 million in assets after conviction, jury rules
These Fall Fashion Must-Haves from Nordstrom’s Anniversary Sale 2024 Belong in Your Closet ASAP
NYC bus crashes into Burger King after driver apparently suffers a medical episode
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
'America’s Grandmother' turns 115: Meet the oldest living person in the US, Elizabeth Francis
Morial urges National Urban League allies to shore up DEI policies and destroy Project 2025
Prosecutors urge judge not to toss out Trump’s hush money conviction, pushing back on immunity claim